Schwarzkopf Professional BC Bonacure
Win a $10,000 Trip to NYC!
$10,000 trip to New York! Consumers uploaded a photograph of their best hair day and their best styling tip to letyourhairBCeen.ca. Radom draw was made and winner went to NYC. Winner was also profiled on website.
Second price for hair stylists. $5,000 trip to London England. Stylist had numbered Rx Cards for the customers. The more the stylist prescribed BC hair therapy to their customers, the more changes to win.
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CREDITS:
PR Firm: Elevator Communications Inc.
President, Creative Director: Melanie Rego
Art Director: Isaac Lotz
Concept • Model used for campaign
Icon • Designed for contest.
Poster & Cling • Photo concept for "let your hair BCeen!. Cling die-cuted to the shape of photos.
Placed in stores and salons.
Easel Tent • Contest ballots. Placed in stores and salons.
Editorial Advertisement • Magazine ad talking about contest.